Oreo is famous around the world as the brand that inspires people to see wonder everywhere.
But how about hearing wonder?
We introduce: Oreo Vinyl!
We created an Oreo that plays music by replacing the classic embossing with grooves on the cookies surface that work as a vinyl record. We placed these music embossed Oreos in special Oreo Music Packs. Each cookie in the pack plays the Oreo anthem in a different musical style bringing wonder to their ears.
This is a real deliverable of Oreo Vinyl with Oreo Vinyl Record Player.
The Oreo cookie is tailor made for this project. We emboss the pattern and sound on the cookie to make it a readable one and a real eatable vinyl.
Borrowing the concept and mechanics of vinyl record, the data on the cookie is embossed with a mod which is made with laser cutting and engraving technique. And we wrote a program to transform the music into a pattern. After that, we make it into a laser-engraving friendly format and produce the mod for the Oreo Vinyl production.
作為全球品牌,Oreo 一直啟發公眾看到奇思妙想。
但是,能不能聽到奇思妙想?
我們在此介紹:Oreo Vinyl,奧利奧黑膠。
我們以波紋圖案,取代原來在 Oreo 上的圖案,創造了一塊可以播放音樂的 Oreo Vinyl 奧利奧黑膠。我們可以把這塊以音樂刻製成的 Oreo Vinyl 放在特別的黑膠機中,而每一片Oreo 曲奇承載了不同風格的Oreo 主題曲,這塊,就是可吃的 Oreo Vinyl。
Oreo Vinyl 配合 Oreo Vinyl Record Player 是一套能功能的成品。
當中的 Oreo 曲奇是特別製作的。我們在曲奇雕刻上聲音的圖形,讓播放機能從這塊能吃的 Oreo 曲奇中讀取當中的音樂。
借用黑膠機的運作概念及原理,曲奇上的數據及紋理是來自我們利用鐳射切割及雕刻而成的曲奇模,再在曲奇上而成。我們編寫了一個程序把音樂轉換成音樂紋理而製成這個特製的音樂模。
Oreo Vinyl Design
Oreo Vinyl 設計
Client
Mondelez International, Inc.
Agency
TBWA
Art & Design Direction
Dimension Plus
Box Design
innoise
客戶
億滋食品企業管理有限公司
廣告公司
TBWA
藝術及設計總監
Dimension Plus
包裝設計
innoise